For participants of the BrandFace Project, a cover shoot is far more than a professional photo session—it is a powerful manifestation of individuality, inner strength, and personal transformation. Recently, BrandFace participant Mariia Lytvyn brought a childhood dream to life by appearing on a cover alongside the project’s founder, Malika Beatrice, marking a defining milestone in her journey of self-discovery.
The Power of Authenticity
For Mariia, feminine essence transcends physical beauty. She sees it as a profound inner energy—a source of confidence, creativity, and unique talent.
There are no unattractive women; there are only those who have not yet discovered their identity, Mariia shares.
This belief lies at the heart of the BrandFace philosophy: self-acceptance as the foundation for authentic self-expression. Through embracing one’s true self, a woman gains the confidence to project her individuality and personal style to the world.
Cappadocia: A Symbol of Transformation
Set against the breathtaking lavender fields of Cappadocia, with a majestic castle rising in the background, the shoot became a living metaphor for change and inner growth. The location reflected the emotional and spiritual evolution experienced by BrandFace participants.
For Mariia, the moment was deeply symbolic—a full-circle journey from childhood fascination with glossy magazines to the tangible realization of standing on a professional cover herself.
A Project That Changes Lives
We spoke with the faces behind the shoot to understand how BrandFace empowers women to redefine themselves.
Malika Beatrice, Founder of BrandFace, explains the project’s core mission:
BrandFace is a path to self-realization. It inspires me to witness how women discover new horizons and, in turn, help others recognize their own strength. This is not just about fashion—it’s about global changes in a woman’s life.
When asked what it meant to shoot alongside the project’s founder, Mariia reflected with emotion:
It was a great honor and opportunity. Seeing my identity reflected in such a large-scale project next to Malika—who truly inspires me—was incredibly meaningful.
Redefining Beauty Standards
Unlike traditional modeling projects, BrandFace prioritizes inner depth over conventional beauty standards.
Appearance is not the main thing,” Malika emphasizes. “We look for women with a rich inner world—those who are ready to reveal their true nature and inspire others through authenticity.
Mariia describes the journey to the cover as transformative:
The biggest challenge was overcoming internal barriers. BrandFace is a deep process of self-discovery—it requires openness, courage, and a willingness to embrace the new.
A Message to Women Everywhere
For women still hesitating to take their first step, Malika offers a powerful reminder:
Do not be afraid to open yourself to the world. Your uniqueness is your greatest strength. BrandFace exists to help you share it with the entire planet.
