When Real Beauty Meets Great Style
In a fashion world often dominated by perfection and predictability, the collaboration between COLINS and BRANDFACE arrives as something refreshingly honest. This is not a campaign built around unreachable ideals or carefully manufactured personas. Instead, it is a celebration of real women, authentic confidence, and the kind of beauty that does not require filters to be seen.
For its newest campaign, COLINS made a bold and meaningful choice: instead of casting traditional runway models, the internationally recognized fashion brand turned to the women of BRANDFACE — a project that for years has empowered Ukrainian women to discover their individuality, embrace their strengths, and step confidently onto the international fashion and media stage.
The result is more than a fashion campaign. It is a statement.
A statement that style becomes powerful when it reflects personality. A statement that beauty is most compelling when it is genuine. And above all, a statement that modern women no longer need to fit into outdated standards to deserve the spotlight.
At the heart of this collaboration lies a natural alignment between two philosophies. BRANDFACE has built its reputation on revealing women’s potential and helping them transform confidence into opportunity. COLINS, known for decades of refined craftsmanship, contemporary aesthetics, and effortless style, understands that fashion works best when it enhances individuality rather than overshadowing it.
Together, they created a campaign where clothing and character speak the same language.
The styling direction was led by Kyrylo Savchenko, whose approach to fashion goes far beyond trends. For Savchenko, style begins with understanding the woman herself — her energy, her story, her presence. That philosophy is visible throughout the campaign, where every image feels personal rather than staged.
At the center of the campaign stands Dariia Panchenko, whose image became the face of the project. Young, ambitious, and naturally magnetic, Panchenko represents the transformative spirit of BRANDFACE. Through the project, she discovered not only her visual identity, but also her confidence, her audience, and her professional direction. International brand collaborations and glossy magazine covers soon followed — not by coincidence, but as the result of dedication, growth, and undeniable presence.
Yet the campaign’s true strength lies in its collective voice.
In front of the camera are seventeen Ukrainian women, each with her own story, personality, and journey. Different faces, different energies, different experiences — united by authenticity. These are the women COLINS chose to represent its vision, proving that modern beauty does not need explanation or reinvention. It only needs to be seen in the right light.
For every participant, this campaign marks an important milestone in the world of fashion and media. For BRANDFACE, it is another proud moment in its mission to elevate Ukrainian women onto global platforms. And for Ukraine itself, it is a reminder that when Ukrainian women enter the international spotlight, they do not simply become part of the conversation — they become impossible to ignore.
Campaign Participants
Iryna Leschenko
Liliia Kartseva
Dariia Panchenko
Yana Shynkar
Olena Nadtoka
Anna Chepela
Viktoriia Borodina
Polina Zakrevska
Tetiana Statsyshyna
Liliia Lysak
Iryna Zhuzha
Valentyna Kurochko
Iryna Zubrytska
Alina Polishchuk
Tetiana Doroshenko
Olena Oliinyk
Ruslana Kremer
